MARKET ENTRY STRATEGY FOR CHINA

A large wood processing company in New Zealand wished to enter the Chinese wood products market. Pöyry's assignment consisted of three key components:

• Market and Industry Analysis
• Operational Environment Analysis
• Strategy Development.

The Auckland team worked closely with the clients team and with the Pöyry Shanghai office and jointly undertook a field trip in target areas of China.

The outcome of the project was the development of a successful and practical market entry strategy for the client.